To avertise fearlessness Hallmark made a card depicting a girl raising her hand as if she knows the answer and really wants the teacher to call on her.
Using bright colors, the advertisment shows that it's a happy advertisment. The two girls are smiling to show delightfulness. They use objects like globes, books, desks, and a clock to show its a classroom.
The purpose for this advertisment is to show self-confidence hence the word "confidence" in huge letters across the middle of it, making it the focal point. They use a card to advertise Hallmark. They want you to know by getting the card, you will be ecstatic and confident. Also, the setting is a classroom because they want kids to be confident and happy in school.
The whole meaning of the ad is wanting people to buy Hallmark cards and be exuberant. They want to make you feel secure and also try to sell their product at the same time. If Hallmark were to put sad little girls on the ad, they wouldn't be showing confidence, therefore the ad would be conflicting
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